Born February 19, 1927 Peter died on August 25, 2010. The son of Marjorie and Samuel Webb of Winnipeg, he left home at 17 to join the Canadian Navy, and then went to the University of Manitoba when the war ended, then to Calgary where he liked to say he played tight end for the Stampeders.

Finally on to Montreal and a real job with Young and Rubicam and several years service as public relations officer with the 3rd Battalion (Reserve) of the Black Watch, The Royal Highland Regiment of Canada.

Transferred to Toronto in 1959, he entered the marketing field with MacLaren Advertising, eventually forming his own company in 1987. His particular expertise was as a marketing consultant to professional service companies.

In retirement, Peter took up single scull rowing and competed for both Hanlan Boat Club in Toronto and the Ridley Graduate Boat Club in St. Catherine’s. His passion as a master rower took him to the Head of the Charles race in Boston six times between the ages of 64 and 71.

Peter will long be remembered for his singular wit and keen intelligence, his cryptic sense of humor and true devotion to family and comrades. He enjoyed a fulfilling life in business, sport and family.

He leaves his wife of 56 years, Percy; three sons and their wives, Duncan and Stephana, Bruce and Kira and James and Hilary; six grandchildren, Theodore, Flora Grace, Kathryn, Madeline, Angus and Fergus; niece Linda and her husband Ian and their two daughters, Jennifer and Christine.

The family wishes to express its profound gratitude to the staff at Chateau Gardens in Niagara-on-the-Lake for the exceptional love and care, humor and compassion for Peter over the past two and a half years. Cremation has taken place. A memorial service at St. Mark's Anglican Church, Niagara-on-the-Lake will be held on Friday, September 3rd at 11 o'clock. In lieu of flowers, donations to the Alzheimer Society of Canada or Chateau Gardens Niagara (905-468-2110, ex 224) would be gratefully acknowledged by the family.