UNCLAS CANFORGEN 111/11 CMP 054/11
SIC ZJA

SECTION 1 OF 2
SUBJ: LAUNCH OF THE CF APPRECIATION PROGRAM
BILINGUAL MESSAGE/ MESSAGE BILINGUE
1. ON BEHALF OF THE MINISTER OF NATIONAL DEFENCE, THE HONOURABLE
PETER MACKAY, AND THE CHIEF OF THE DEFENCE STAFF, GEN NATYNCZYK, I
AM PLEASED TO ANNOUNCE THE LAUNCH OF THE CANADIAN FORCES (CF)
APPRECIATION PROGRAM, EFFECTIVE 23 JUNE 2011. THE CF APPRECIATION
PROGRAM WILL PROVIDE THE CF COMMUNITY WITH ACCESS TO A WIDE ARRAY OF
INTERNATIONAL, NATIONAL AND LOCAL DISCOUNTS FOR GOODS AND SERVICES,
WITH EMPHASIS ON LEISURE TRAVEL, INCLUDING INDIVIDUAL AS WELL AS
FAMILY HOLIDAY PACKAGES, AND MANY OTHER GOODS AND SERVICES OF
INTEREST
2. CF COMMUNITY MEMBERS WITH ACCESS TO THE PROGRAM INCLUDE:



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CURRENTLY SERVING REGULAR FORCE AND RESERVE FORCE MEMBERS AND THEIR
FAMILIES, FORMER CF MEMBERS AND THEIR FAMILIES, CIVILIAN EMPLOYEES
OF DND, OF THE NON-PUBLIC FUNDS, AND OF THE CF, AND FOREIGN MILITARY
PERSONNEL SERVING WITH THE CF
3. THE CF APPRECIATION PROGRAM CAN BE ACCESSED PRIMARILY ONLINE AT
WWW.CFAPPRECIATION.CA. INITIALLY, THIS WEBSITE WILL FOCUS ON THE
FOLLOWING PROGRAM COMPONENTS:
A. THE CF R AND R CLUB PROVIDES ACCESS TO TIMESHARE VACATION RENTALS
AT HIGHLY DISCOUNTED PRICES. THROUGH A PARTNERSHIP WITH THE ARMED
FORCES VACATION CLUB, A PRODUCT OF WYNDHAM WORLDWIDE, SPACIOUS
ACCOMMODATIONS AT 3,500 RESORTS, APARTMENTS, CONDOMINIUMS AND HOMES
IN MORE THAN 80 COUNTRIES WILL BE OFFERED TO THE CF COMMUNITY AT
COMPETITIVE PRICES. FROM SANDY BEACHES TO SNOW-CAPPED MOUNTAINS, THE
CF R AND R CLUB PROVIDES UNIQUE, WELL-DESERVED AND WELL-PRICED
VACATION ACCOMODATIONS AND
B. CF DISCOUNTS, WHICH ARE EXPLAINED BELOW
4. THE DISCOUNTS MADE AVAILABLE TO CF COMMUNITY MEMBERS THROUGH THE
CF APPRECIATION PROGRAM BUILD ON THE SUCCESSES OF THE CANEX DISCOUNT
PROGRAM (CDP) AS WELL AS ON LOCAL DISCOUNT PROGRAMS OPERATED BY
MILITARY FAMILY RESOURCE CENTRES AND LOCAL COMMUNITY RECREATION



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ASSOCIATIONS. ALL DISCOUNTS THAT WERE FORMERLY AVAILABLE THROUGH THE
CDP HAVE BEEN INTEGRATED INTO THE BROADENED AND ENHANCED SELECTION
OF DISCOUNTS OFFERED BY THE CF APPRECIATION PROGRAM
5. DISCOUNTS ARE AVAILABLE IN THE FOLLOWING EIGHT CATEGORIES:
A. ACCOMMODATIONS
B. ATTRACTIONS
C. ENTERTAINMENT
D. DINING
E. HOME LIFESTYLE
F. SHOPS AND SERVICES
G. TRANSPORTATION AND
H. TRAVEL
6. IN PREPARATION FOR THE LAUNCH, THE CF APPRECIATION PROGRAM HAS
FOCUSED ON OFFERING DISCOUNTS FOR ATTRACTIONS ACROSS CANADA AND IN
THE USA. IT IS RECOMMENDED THAT USERS CHECK THE SITE OFTEN, AS
DISCOUNTS, CONTESTS AND SPECIAL OFFERS WILL BE ADDED FREQUENTLY. THE
WEBSITE ALSO PROVIDES THE OPPORTUNITY TO GIVE FEEDBACK IN ORDER THAT
THE CF APPRECIATION PROGRAM MAY EVOLVE TO MEET THE CHANGING NEEDS OF
THE CF COMMUNITY
7. ADMINISTERED BY THE DIRECTOR GENERAL PERSONNEL AND FAMILY SUPPORT



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SERVICES, MR. D.E. MARTIN, THE CF APPRECIATION PROGRAM AIMS TO
ENHANCE THE MORALE AND WELFARE OF CF COMMUNITY MEMBERS BY PROVIDING
UNIQUE OPPORTUNITIES FOR REST, RECREATION, AND STRENGTHENING OF
FAMILY BONDS
8. FOR MORE INFORMATION ABOUT THE CF APPRECIATION PROGRAM, PLEASE
VISIT www.cfappreciation.ca <www.cfappreciation.ca/> OR CONTACT COLIN BAYNE AT BAYNE.COLIN
(AND SIGN)CFPSA.COM
9. SIGNED BY RADM A. SMITH, CMP